Evaluation Question 1

In which ways does your media product use, develope, and challange forms and conventions of real media?

For part of my research and planning task, i analysed two music videos using Andrew Goodwins six point approach. One of the points was a focus on close-up's of the artists face due to demand of record lables. We decided to use a number of close up's of the artist to show that he is the lead singer, we also used close up's to convey the peoples emotions and storyline. One example is the close-up of the main females face, it shows her with dark make-up and blood down her face. This conveys to the audience that something has happened to the girl. This helps build inigma within the viewers, this has shown to make people want to carry of watching the video. We have used this convention of a music video.

Another point whitin Goodwin's approach to analysing music videos is the relationship between music and visuals. We have used this convention of a music video by having the artist lypc sync the lyrics of the song. We also used footage of the main artist playing the guitar whilst the music was playing.

The relationship between lyrics and visuals is another point in Goodwins approach. Our chose track is a hy-bridge of genres, rock and new wave. We developed upon this collaberation of genres, the lyrics of the song talks about loving a girl, telling her she will never be alone, expressesing the love he feels for her as burning him inside. The choose of words develope the idea that the love he is feeling for the girl in painful, mabey an unrequited love where the girl does not feel it back. We combined the element and the point that it is not a simple love with themes from the rock genre, death we also includes the theme of obsession within the production.

We have developed upon the narrative parts of our music video. I have seen through researching music videos and audience research that music videos have more performance based elements than narrative. We challenged this idea by having more narrative based elements than performance in the music video.

We also challanged the use of instruments. The majority of rock  music videos will include a band and several different instruments. We challanged this by only using a guitar in our music video, it was proving difficult for my partner and I to arrange actors who could play the insturments, the instruments and location. We also liked the idea of featuring the main member of the band and his story.

We used elements of new wave in our music video, new wave music videos usually feature either causual clothing or 'out-there' clothing, we chose to use the element of casual clothing for our lead singer in the production.

We used and developed upon symbolism within music videos, through analysing music videos and researching there are music videos which contain clear inter-textual references and symbolism such as Jay-Z's music video 'On to the next one'. We have used the idea of using symbolism in our music video, but we have also challanged it. We have done this by including intertextual references to Scarface and the capitailist reiguim within society, we have also included symbology refereing to Cristianity and Adam & Eve.