Evaluation Question 3

How effective is the combination of your main product and ancillary tasks?

The combination on my main production and ancillary tasks are effective in the way that they give of a certain mood. The feel of the music video, digipak and magazine advert are all gloomy, dark and sad. This is done in order to convey to the audience that the genre of the music is new wave/rock; the genre of rock will have productions and advertisements that give of this feeling to it.

The use of symbolism was has been used in the production and ancillary tasks is good for marketing our production, it helps audiences and fans remember specific things about the production and want to see more. An example of the symbolism that is included within our work is the story of Adam & Eve; this relates to people sinning. This is done through the use of a red apple and the significance of the cross necklace within the music video. The use of Christian symbols creates an enigma for the audience about the band and also the music video. The genre of rock is not normally associated with religion of any type; also one of the main themes in the music video is one of death. This creates an enigma of why the man would be stealing his victims cross and wearing it; this could be taken as the man is flaunting his sins to the heavens or showing that he is a dangerous villain who enjoys sinning. The use of symbolism is effective in the way that it allows the audience to make up their own mind on what the meaning behind it is.

The same locations have been used for all three of the tasks, the main video, digipak and magazine advert. This is effective in the way of marketing as it allows the audience to recognise one of the three tasks from one of the other. For example, a person could recognise the magazine advert from the music video as the same location is used in all three of them; this location was Hainault Forest, Chigwell. This location also reinforces the feeling of depression and isolation.

All three of the tasks have similar visual styles; this also helps audiences to recognise one of them from the other, like the above example. Apart from similar locations which are used in all three, there is a specific colour scheme which runs through all of them. The use of black and white imagery, cinematography (this is done in the editing stage of the production) appears in all three of the tasks and also helps to give on the sad feeling to it. The colour of red also appears in all three of the task, this connotation is also up to the audience to decide. The colour red could be represented as a connotation for many different things; some of these could be love, romance, passion, death and blood. This leaves it up to the audience to decide what the relevance of the colour is.

Our tasks are also effective in relation to target audiences; we are aiming to reach the largest possible target audience that we can reach. The use of hy-bridge of genres helps us to reach out to a wide range of people, people who are interested in rock (which could be a number of different sub-genres, alternative) and people who are interested in new wave will possibly listen and view the track/video. The production of the tasks will reach a larger target audience because it is a British/American production; the band is an American band, but the production of this music video and ancillary tasks are British produced. This is effective as the larger audience we can reach for our production, the better.